Tag Archives: environment

One Million Trees Planted!

There is a magic machine that sucks carbon out of the air, costs very little, and builds itself. It’s called a tree. — George Monbiot

In September 2019 Swedish teenage climate activist Greta Thunberg partnered with writer and fellow activist George Monbiot to create the short film Nature Now, an impassioned call to action for people around the world to protect and restore nature and fund natural climate solutions before it’s too late. In the film, Monbiot brilliantly describes the tree as “a magic machine that sucks carbon out of the air.”

Amber Lotus Publishing has been planting these magic machines since 2008 to offset our carbon footprint and resource usage. In December 2019 we reached the milestone of planting 1,000,000 trees.

Each year, we use about 2,500 trees in manufacturing our products. In the first six years, we planted an average of 35,000 trees annually. As our business grew over the next six years, we increased our commitment and have planted an average of 111,000 trees annually—more than 45 times the number of trees used each year to make our products. While we celebrate this significant milestone for our company, we know that there is even more to be done.

That is why, beginning in 2020, Amber Lotus will commit to planting 200,000 trees every year, with the goal of planting another 1,000,000 trees by 2025.

We are awed and inspired by Greta Thunberg and all the children around the world who are demanding action on the climate crisis. We hope you are inspired, too, and will join us in rising to this climate challenge.

~ Lawson Day, Co-owner

Our tree-planting partner, Trees for the Future, is a nonprofit agroforestry resource center that helps communities across six countries in sub-Saharan Africa. For more information about the program, please visit trees.org.


Update March 10: KGW News visited our office to cover our tree planting initiative.


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Half a Million Trees, Art, Commerce, and Service

UPDATE: As of December 2019, Amber Lotus Publishing has funded the planting of 1,000,000 trees. The trees planted in 2019 are about 53 times greater than the estimated 2,353 trees used to produce our 2019 product line (which includes our 2020 calendars). We have committed to planting an additional 200,000 trees in 2020.

Today our team is an extended family of nine people, including a martial artist, a jazz singer, bibliophiles, musicians, writers, belly dancers, gardeners, bicycle enthusiasts, plus a whole host of talented, creative, inspiring contributors. We strive to consistently offer products that are authentic and distinctive to bring you a sense of the eternal by nurturing your heart, renewing your soul, and expanding your mind.


During this holiday of giving thanks, we’re honored and excited to share this wonderful news (first published on Elephant Journal in November 2014):

What do art, commerce, service, and 500,000 trees have in common? They are all an integral part of the mission of Amber Lotus Publishing. We are an independent publisher of mind-body-spirit calendars and greeting cards that recently reached a significant milestone of 500,000 trees planted through our partnership with Trees for the Future (TREES). What began as a simple strategy in 2008 to offset the number of trees used to produce our products has morphed into a fundamental component of our ongoing mission. Continue reading

World Record Tree Hugging – UPDATE!

It’s official; the Guinness Book of World Records emailed to confirm that Portland Parks & Recreation‘s Hoyt Arboretum and Treecology NOW OWN the new world record for tree hugging with 951 people simultaneously giving minute-long hugs to the arboretum’s trees last July! Congrats to the nearly 1000 folks who took part!

Amber Lotus staff help create history at the Hoyt Arboretum in Portland, Oregon.

It was a bright sunny day in July. Hoyt Arboretum and Treecology were hosting an attempt to break the Guiness World Record for the most people simultaneously hugging trees in one place at one time.This fun event, and others like it, are a way to raise awareness of the ancient souls that clean our air and feed our environment. Amber Lotus had donated a box of 2014 Tree Huggers calendars to help raise funds for the Arboretum. It seemed only right that we, as diehard tree huggers, help make history.

Tree Huggers 2014 Wall Calendar

Tree Huggers 2014 Wall Calendar

Although we intended to arrive by the 2 pm start time, we wound up distracted and delayed by live music and sand sculptures at Pioneer Square. Fortunately, the Arboretum is just a short train ride from downtown Portland. Thus, we casually strolled up to registration around 2:45, just 15 minutes before the grand tree hug. Being among the last arrivals, my companions and I found a large tree to share in the nearby stand of Douglas Fir reserved for the chronically late. We leaned back to wait.

With only five minutes to go, we heard the registration folks announce that we were just 35 people short of achieving the world record. Volunteers ran out in every direction to beg, bully and cajole passersby into joining the effort. We watched in bemusement as people trotted up the path, proving that Portlanders are always willing to help—especially when trees are involved. As each newcomer signed in, the registrars called out numbers: 30, 25, 20. We were down to just 5 people short as 3 pm rolled around.

A tree hugger at the edge of the copse noticed a wedding party being photographed down the hill and shouted to one of the volunteers, who sprinted down the hill towards the party. A few moments later a cheer rose up as the wedding party, official photographer in tow, crested the hill, rushed to registration and signed in to hug a tree.

 keefeklicker.com

Some of the Huggers that participated in the Guiness World Record Tree Hugging event at the Hoyt Arboretum in Portland, Oregon, summer 2013. Photograph by John Klicker. keefeklicker.com

Now we had enough people but not enough nearby trees. The rules stated that multiple people could share a tree, but that we could not touch each other. So we all squeezed in. Tall people hugged high, short people hugged low. As we rearranged ourselves, more people wandered in to join. Finally, at 6 minutes past the appointed time, the whistle sounded and we all grabbed our trees and hung on. Videographers ran through the forests filming the minute-long simultaneous hug. And then we were done.

Final count? 951 people, handily beating the previous world record of 702 in the UK and just squeaking by an earlier attempt (not yet certified) of 935 tree huggers in Minnesota.

— Aleta Florentin, Production Manager, Amber Lotus Publishing

Other Hugging products by Amber Lotus:

Holiday Tree Hugger Card

Tree Hugging Santa – Holiday Cards