In September 2019 Swedish teenage climate activist Greta Thunberg partnered with writer and fellow activist George Monbiot to create the short film Nature Now, an impassioned call to action for people around the world to protect and restore nature and fund natural climate solutions before it’s too late. In the film, Monbiot brilliantly describes the tree as “a magic machine that sucks carbon out of the air.”
Amber Lotus Publishing has been planting these magic machines since 2008 to offset our carbon footprint and resource usage. In December 2019 we reached the milestone of planting 1,000,000 trees.
Each year, we use about 2,500 trees in manufacturing our products. In the first six years, we planted an average of 35,000 trees annually. As our business grew over the next six years, we increased our commitment and have planted an average of 111,000 trees annually—more than 45 times the number of trees used each year to make our products. While we celebrate this significant milestone for our company, we know that there is even more to be done.
That is why, beginning in 2020, Amber Lotus will commit to planting 200,000 trees every year, with the goal of planting another 1,000,000 trees by 2025.*
We are awed and inspired by Greta Thunberg and all the children around the world who are demanding action on the climate crisis. We hope you are inspired, too, and will join us in rising to this climate challenge.
~ Lawson Day, Co-owner
Our tree-planting partner, Trees for the Future, is a nonprofit agroforestry resource center that helps communities across six countries in sub-Saharan Africa. For more information about the program, please visit trees.org.
* COVID-19 Update: We remain passionately committed to our tree planting initiative. The impact of COVID-19 on the economy creates uncertainty that may require us to reevaluate our numbers. We will update this post as we proceed through these strange and uncertain times.
Update March 10: KGW News visited our office to cover our tree planting initiative.