In Ireland, the last Sunday in July is known as Bilberry Sunday, although it seems the custom of going to the mountains to look for bilberries has somewhat died out. I found one reference online to a festival in Ardagh, Ireland, in 2015 where the participants climbed Bri Leith (also known as Ardagh Hill) to collect bilberries.
I read of one old custom where the girls would bring home bilberries and bake them into a cake to present to the one they loved. But Máire MacNeill, in her book on the festival of Lughnasa (August 1), says the boys make the girls bilberry bracelets, which are left behind when it’s time to return home. Either way, this is a courting festival like May Day, three months earlier. Continue reading